Portfolio · Software & games

Hey 👋 I'm Vasu Jain, a
developer

I am a software engineer & games developer

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About Me

Vasu is a Lead Software Engineer at Amazon Ads and a University of Florida alumnus with over 10 years of experience building large-scale distributed systems, AI-driven applications, and advertising technology infrastructure. He architects ad serving systems and sub-systems that process millions of requests across all Amazon entitled media supply platform infrastructure that is responsible for powering Amazon Ads Publisher Tech's $8B+ revenue business. His work includes implementing IAB specifications and developing revenue-critical capabilities such as programmatic guaranteed deals, share of voice, and real-time bidding.

Professional Experience

Senior Software Development Engineer

Jan 2025 – Present

Amazon Ads · Full-time · Seattle, Washington, United States

  • Leading architecture and development of large-scale ad serving infrastructure generating billions in annual revenue across Prime Video, live sports, and DOOH platforms.
  • Lead 30 engineers directly and influence 150+ across the organization.
  • Designed hybrid multi-tenant infrastructure handling millions of requests per second.
  • Developed agentic AI solutions using MCP servers and RAG principles.
  • Achieved 300% improvement in release management through automation.
  • Designed BDD testing framework reducing test creation from days to under one hour.
  • Shaping industry standards through IAB Tech Lab working groups.

Software Development Engineer II

Feb 2022 – Oct 2025

Amazon Ads · Full-time · Seattle, Washington, United States

  • Built next-generation CATS-compliant, ad-type-agnostic ad serving platform.
  • Built scalable video and AI data platform supporting data scientists with model training and deployment automation.
  • Developed embedding generation services to convert raw video into vectors for inference use cases.
  • Worked on video understanding platform and services for video encoding and sampling using ffmpeg and OpenCV.

Entrepreneurship

Co-Founder & CTO

2020 – Present

Placeholder Startup

  • Co-founded a startup focused on placeholder domain.
  • Raised seed funding of $X from placeholder investors.
  • Grew team from 2 to N engineers in Y months.

Founder

2018 – 2020

Placeholder Venture

  • Built and launched placeholder product from 0 to 1.
  • Acquired X early customers within the first 3 months.

Technical Skills

Languages

TypeScriptJavaScriptPythonRustGoSQL

Frameworks

ReactNext.jsNode.jsExpressFastAPIUnity

Tools & Infra

DockerKubernetesAWSGCPTerraformGitHub Actions

Other

GraphQLREST APIsWebGLWebSocketsRedisPostgreSQLArtificial IntelligenceLarge-Scale Distributed SystemsSoftware Architecture

Education

Master's degree, Computer Science

2017 – 2019

University of Florida

  • Grade: 3.6/4.00

Senior Certificate, Computer Science

2016 – 2017

University of Florida

  • Grade: 4.00/4.00

Bachelor of Technology - BTech, Computer Science

2014 – 2016

Jaypee University of Engineering and Technology

High School, Science

2000 – 2014

St Aloysius High School

Memberships & Fellowship

Member — Placeholder Organisation

2022 – Present

Global body for placeholder professionals

Fellow — Placeholder Fellowship Program

2021

Cohort N · Focus: placeholder domain

Member — Placeholder Community / Network

2020 – Present

Invitation-only network of placeholder practitioners

Judging

Judge — Placeholder Hackathon

2023

Event Organiser

  • Evaluated N projects across placeholder criteria.

Judge — Placeholder Awards

2022

Organising Body

  • Reviewed applications and shortlisted finalists for placeholder category.